Global Insights

Market Snapshots

The snapshots provide a comprehensive overview of topline, up-to-date insights focusing on current consumer, channel and trade trends.

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10 years of Lambassador learnings

Insights from MLA’s Lambassador network reveal how chefs and foodservice influencers are driving demand for Australian lamb (pg 46-47).

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2026 Red Meat Trends by Rare Medium

Rare Medium's 2026 Sizzling Six trends showcase top product and activation opportunities of red meat in foodservice globally and across channels.

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Australia Community Sentiment Research 2025 Infographic

This infographic presents 2025 research insights on trust, attitudes, and consumption trends surrounding red meat across Australia.

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State of the Industry Report 2025

Published annually, the report highlights a year of achievements, with the industry setting new benchmarks in production, exports and engagement.

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Will Korea’s beef safeguard trigger affect demand?

Korea’s beef safeguard had been triggered, what are the implications for demand for Australian beef?

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UK Global Tracker 2025 highlights

MLA’s Global Tracker 2025 is out. Explore how consumers view Australian beef and lamb in the UK and what's changed since 2021.

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Australian grainfed beef soars to global all-time demand high

Australian grainfed beef is reaching record global demand. Use our Australian beef export dashboard to deep dive into where and how it’s growing.

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Assessment of US and Canadian Beef access to Australia finalised

MLA Managing Director Michael Crowley comments on US and Canadian beef access to Australia and its impact on the local market

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