{"text_format":"1","workbook":"xlsx","n_sheets":5,"sheets":["Attributes","INPUT SCORE","Segment","CALCULATION","Key differences"],"not_rendered":{"charts":0,"images":1,"macros":1,"external_links":0,"defined_names":1,"comments":2,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Attributes","index":0,"n_rows":48,"n_cols":15,"rows_kept":48,"cut":false,"hidden":false,"merged":[[0,12,0,13]]}
[null,null,null,null,null,null,null,null,null,null,null,null,"Channel focus (FS/RTL)"]
[null,null,"Choose one of these options for each of the below variables:",null,null,null,null,"Market","Red meat growth drivers","Opportunity area","Key factors","Prime targets (key consumer profile)","Retail","Foodservice","Important to note"]
[null,null,null,"In plain language….",null,null,1,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G3,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G3,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($I3&$H3,MASTER, 4,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($I3&$H3,MASTER, 5,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($I3&$H3,MASTER, 6,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($I3&$H3,MASTER, 7,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($I3&$H3,MASTER,8,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",IF(HLOOKUP($I3&$H3,MASTER,9,FALSE)=0,\"\",HLOOKUP($I3&H3,MASTER,9,FALSE)))","v":""}]
[null,null,"Not Applicable","\"We don’t do this\"",null,0,2,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G4,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G4,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},"","","","","",""]
[null,null,"Have Attribute","\"Yes we have this/do this\"",null,1,3,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G5,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G5,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},"","","","","",""]
[null,null,"Defining factor","\"This is our strength/speciality/Point of Difference\"",null,1,4,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G6,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G6,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},"","","","","",""]
[null,"Defining feature?",null,null,null,1,5,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G7,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G7,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},"","","","","",""]
[null,"P",{"$f":"'INPUT SCORE'!B4","v":"Grassfed"},"Not Applicable",null,null,6,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G8,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G8,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},"","","","","",""]
[{"$f":"VLOOKUP(D8,$C$4:$F$7,4,0)","v":0},null,{"$f":"'INPUT SCORE'!B5","v":"Grainfed"},"Not Applicable",null,null,7,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G9,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G9,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},"","","","","",""]
[0,"P",{"$f":"'INPUT SCORE'!B6","v":"Angus"},"Not Applicable",null,null,8,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G10,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G10,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,"P",{"$f":"'INPUT SCORE'!B7","v":"Wagyu"},"Not Applicable",null,null,9,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G11,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G11,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B8","v":"Lamb"},"Not Applicable",null,null,10,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G12,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G12,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B9","v":"Mutton"},"Not Applicable",null,null,11,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G13,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G13,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B10","v":"Has a unique, authentic brand story to tell"},"Not Applicable",null,null,12,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G14,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G14,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,"P",{"$f":"'INPUT SCORE'!B11","v":"HGP free"},"Not Applicable",null,null,13,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G15,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G15,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B12","v":"Antibiotics free"},"Not Applicable",null,null,14,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G16,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G16,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B13","v":"GMO feed free"},"Not Applicable",null,null,15,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G17,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G17,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,"P",{"$f":"'INPUT SCORE'!B14","v":"Organic"},"Not Applicable",null,null,16,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G18,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G18,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,"P",{"$f":"'INPUT SCORE'!B15","v":"Sustainable practice claim"},"Not Applicable",null,null,17,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G19,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G19,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B16","v":"Good for everyday or 'a little bit special'"},"Not Applicable",null,null,18,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G20,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G20,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,"P",{"$f":"'INPUT SCORE'!B17","v":"Premium quality"},"Not Applicable",null,null,19,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G21,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G21,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B18","v":"Beef is lean/BMS 0-2"},"Not Applicable",null,null,20,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G22,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G22,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B19","v":"BMS 3-4"},"Not Applicable",null,null,21,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G23,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G23,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B20","v":"BMS 5-8"},"Not Applicable",null,null,22,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G24,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G24,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,"P",{"$f":"'INPUT SCORE'!B21","v":"BMS 9+"},"Not Applicable",null,null,23,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G25,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G25,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B22","v":"Innovation - supply chain"},"Not Applicable",null,null,24,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G26,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G26,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B23","v":"Innovation - recyclable/sustainable"},"Not Applicable",null,null,25,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G27,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G27,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,{"$f":"'INPUT SCORE'!B24","v":"Innovation - convenience"},"Not Applicable",null,null,26,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G28,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G28,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[0,null,null,null,null,null,27,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G29,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G29,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,28,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G30,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G30,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,29,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G31,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G31,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,30,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G32,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G32,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,31,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G33,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G33,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,32,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G34,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G34,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,33,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G35,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G35,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,34,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G36,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G36,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,35,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G37,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G37,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,36,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G38,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G38,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,37,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G39,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G39,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,38,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G40,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G40,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,39,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G41,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G41,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,40,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G42,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G42,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,41,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G43,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G43,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,42,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G44,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G44,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,43,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G45,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G45,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,44,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G46,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G46,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,45,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G47,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G47,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]
[null,null,null,null,null,null,46,{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G48,CALCULATION!$C$29:$AV$33, 3,FALSE))","v":""},{"$f":"IF(SUM($A$9:$A$29)=0,\"\",HLOOKUP($G48,CALCULATION!$C$29:$AV$33, 2,FALSE))","v":""},""]

{"sheet":"INPUT SCORE","index":1,"n_rows":34,"n_cols":49,"rows_kept":34,"cut":false,"hidden":false,"merged":[[31,0,32,0]]}
[null,null,{"$f":"C28","v":"Peace of mind"},{"$f":"D28","v":"Peace of mind"},"Peace of mind","Peace of mind","Australian Good Nature","Best for me/my family","Natural goodness","GENKI for life",{"$f":"K28","v":"Live better"},"Eat Better, Feel Better","Healthy you","Taste good, feel good","Tell me you care","I care","Tell me you care",{"$f":"R28","v":"Simply the best"},"Simply the best",{"$f":"T28","v":"Trust the Taste"},"Best in class","Superior Choice","Ultimate experience","Ideal Indulgence","Ultimate experience",{"$f":"Z28","v":"Taste the Difference"},"Ultimate experience","Let's get together","Let's get together","New and Different",{"$f":"AE28","v":"Discover Delicious"},"New & different",{"$f":"AG28","v":"Together, more delicious"},"Happy food, happy life","My KODAWARI story","Make it a moment",{"$f":"AK28","v":"Taste adventure"},"Variety - the spice of life","Modern Australia","Pure Enjoyment","Make life easier",{"$f":"AP28","v":"Make life easier"},{"$f":"AQ28","v":"Smart, quick and easy"},"Make life easier",{"$f":"AS28","v":"Easy everyday"},"Easy everyday","Smart & Easy","Make my life easier","Growth Driver"]
[null,null,"SEA","China","UK","MENA","Korea","SEA","UK","Japan","China","US","AUS","Korea","US","AUS","UK","MENA","China","Japan","UK","AUS","UK","US","China","SEA","MENA","SEA","MENA","UK","SEA","MENA","Korea","Japan","Japan","US","Korea","US","AUS","AUS","China","SEA","Korea","MENA","AUS","UK","Japan","US","Country/market"]
["Red meat segment","Segment - sub group",null,null,null,null,null,null,null,null,null,null,null,null,null," ",null,null,null,null,null," ",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null," ",null,null,null,null,null," "]
["BEEF - Meat type","Grassfed",1,1,1,1,1,3,2,1,3,4,3,2,2,2,2,2,1,1,2,2,1,1,1,null,null,4,4,1,1,1,1,1,1,2,1,3,1,1,1,1,1,1,1,1,1,1]
[null,"Grainfed",1,1,1,1,1,1,1,4,null,null,1,2,null,null,1,2,2,2,2,2,3,2,2,2,2,1,1,1,3,3,4,1,1,null,1,null,1,2,1,1,1,1,1,1,1]
["BEEF - Breed","Angus",1,1,1,1,1,1,2,1,1,1,1,1,1,1,1,2,4,4,2,2,null,null,2,null,null,1,1,1,4,4,2,1,3,1,4,1,1,4,1,1,1,1,1,null,1,1]
[null,"Wagyu",1,1,1,1,1,null,null,null,null,null,null,null,null,null,null,1,2,1,2,3,4,4,4,4,4,null,2,3,2,2,4,null,1,null,2,1,1,2]
["SHEEP","Lamb",1,1,1,1,1,1,1,1,1,1,1,1,2,1,1,3,1,1,2,2,2,2,2,3,2,1,4,2,4,1,null,3,3,4,4,4,4,2,1,null,null,1,4,1,null,2]
[null,"Mutton",1,1,1,1,null,1,1,null,1,null,null,null,1,null,null,2,null,null,1,null,null,null,null,null,null,2,1,1,1,1,null,1,null,null,null,1,1,null,null,null,null,1,null,1]
["Provenance","Has a unique, authentic brand story to tell",null,null,2,null,2,2,2,2,2,2,3,1,3,3,3,2,3,2,4,2,3,3,3,3,3,1,1,3,2,1,1,2,4,2,4,2,null,null,null,null,null,null,null,1]
["\"Free-from\"/ production claims","HGP free",2,3,1,3,2,2,3,2,3,3,2,1,3,3,3,1,2,1,null,null,null,null,1,null,null,null,null,null,null,null,null,null,1,null,null,null,null,null,1]
[null,"Antibiotics free",2,2,1,2,2,2,3,2,3,3,2,1,3,3,3,1,1,1,null,null,null,null,1,null,null,null,null,null,null,null,null,null,1]
[null,"GMO feed free",2,2,1,2,2,2,3,2,3,3,2,1,3,3,3,1,1,1,null,1,null,null,null,null,null,null,null,null,null,null,null,null,1]
[null,"Organic",null,1,1,null,3,1,4,3,4,2,2,null,3,3,3,null,null,null,2,null,2,null,null,null,null,null,null,1,null,null,null,null,1]
[null,"Sustainable practice claim",1,2,null,null,2,1,2,2,3,2,2,null,4,4,4,null,null,null,1,null,null,null,null,null,null,null,null,1,null,null,1,null,1]
["Quality and consistency","Good for everyday or 'a little bit special'",1,1,2,2,null,2,1,1,1,1,1,4,1,1,1,3,3,4,3,3,null,1,null,null,null,3,2,4,3,4,3,4,2,3,2,3,4,4,2,null,1,1,1,2,1,1]
[null,"Premium quality",null,null,null,null,null,1,1,null,1,1,null,3,1,1,1,4,4,3,1,4,3,2,2,4,2,1,1,2,2,1,3,3,3,3,3,null,1,2,2]
[null,"Beef is lean/BMS 0-2",null,null,null,null,null,4,1,1,null,3,4,2,null,null,null,2,null,1,2,null,null,null,null,null,null,2,null,null,1,null,null,null,1,2,1,null,1,null,null,null,null,null,null,1]
[null,"BMS 3-4",null,null,null,null,1,null,null,2,null,null,null,2,null,null,null,2,2,3,2,1,null,null,2,2,2,2,2,null,3,2,3,3,3,null,2,null,1,1,null,null,null,null,null,null,1]
[null,"BMS 5-8",null,null,null,null,null,null,null,1,null,null,null,null,null,null,null,2,3,3,null,3,3,3,3,3,3,1,1,1,2,1,3,2,2,null,1,null,1,1]
[null,"BMS 9+",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,1,null,null,null,3,4,4,4,2,4,null,null,1,null,1,3,null,1,null,null,null,null,2]
["Ininovation/packaging","Innovation - supply chain",4,4,4,4,2,2,1,null,null,1,1,null,1,null,1,null,null,null,null,null,null,null,1,null,1,null,null,null,null,1]
[null,"Innovation - recyclable/sustainable",null,null,null,null,2,2,1,3,2,2,2,null,3,3,3,null,null,null,null,1,null,null,null,null,null,null,null,null,null,null,null,null,1,null,null,null,null,null,2,null,3,null,2,null,1,2]
[null,"Innovation - convenience",null,null,1,null,null,1,null,2,1,null,null,null,null,null,null,1,null,1,1,null,null,null,null,null,null,null,null,2,null,null,null,null,null,null,null,null,1,null,4,4,4,4,4,4,4,4]
[]
[null,"MASTER DRIVER TABLE",{"$f":"C28&C27","v":"Peace of mindSEA"},"Peace of mindChina","Peace of mindUK","Peace of mindMENA",{"$f":"G28&G27","v":"Australian Good NatureKorea"},"Best for me/my familySEA","Natural goodnessUK","GENKI for lifeJapan","Live betterChina","Eat Better, Feel BetterUS","Healthy youAUS","Taste good, feel goodKorea","Tell me you careUS","I careAUS","Tell me you careUK","Simply the bestMENA","Simply the bestChina","Trust the TasteJapan","Best in classUK","Superior ChoiceAUS","Ultimate experienceUK","Ideal IndulgenceUS","Ultimate experienceChina","Taste the DifferenceSEA","Ultimate experienceMENA","Let's get togetherSEA","Let's get togetherMENA","New and DifferentUK",{"$f":"AE28&AE27","v":"Discover DeliciousSEA"},"New & differentMENA","Together, more deliciousKorea","Happy food, happy lifeJapan","My KODAWARI storyJapan","Make it a momentUS","Taste adventureKorea","Variety - the spice of lifeUS","Modern AustraliaAUS","Pure EnjoymentAUS","Make life easierChina","Make life easierSEA","Smart, quick and easyKorea","Make life easierMENA","Easy everydayAUS","Easy everydayUK","Smart & EasyJapan","Make my life easierUS"]
[null,"Market","SEA","China","UK","MENA","Korea","SEA","UK","Japan","China","US","AUS","Korea","US","AUS","UK","MENA","China","Japan","UK","AUS","UK","US","China","SEA","MENA","SEA","MENA","UK","SEA","MENA","Korea","Japan","Japan","US","Korea","US","AUS","AUS","China","SEA","Korea","MENA","AUS","UK","Japan","US"]
[null,"Driver name","Peace of mind","Peace of mind","Peace of mind","Peace of mind","Australian Good Nature","Best for me/my family","Natural goodness","GENKI for life","Live better","Eat Better, Feel Better","Healthy you","Taste good, feel good","Tell me you care","I care","Tell me you care","Simply the best","Simply the best","Trust the Taste","Best in class","Superior Choice","Ultimate experience","Ideal Indulgence","Ultimate experience","Taste the Difference","Ultimate experience","Let's get together","Let's get together","New and Different","Discover Delicious","New & different","Together, more delicious","Happy food, happy life","My KODAWARI story","Make it a moment","Taste adventure","Variety - the spice of life","Modern Australia","Pure Enjoyment","Make life easier","Make life easier","Smart, quick and easy","Make life easier","Easy everyday","Easy everyday","Smart & Easy","Make my life easier"]
[null,"Growth area/theme","Safety & Trust","Safety & Trust","Safety & Trust","Safety & Trust","Safety & Trust","Healthy & Natural","Healthy & Natural","Healthy & Natural","Healthy & Natural","Healthy & Natural","Healthy & Natural","Healthy & Natural","Sustainability","Sustainability","Sustainability","Quality","Quality","Quality","Quality+","Quality","Superior & Unique","Superior & Unique","Superior & Unique","Superior & Unique","Superior & Unique","Experience driven","Experience driven","Experience driven","Experience Driven","Experience driven","Experience driven","Experience driven","Experience driven","Experience driven","Experience driven","Experience driven","Experience driven","Experience driven","Convenience","Convenience","Convenience","Convenience","Convenience","Convenience","Convenience","Convenience"]
[null,"Key Factors","Meat safety & integrity\nProduct guarantee\nCountry of Origin/Australian","Trusted production systems\nTraceability\nQuality and consistency","Safe\nAuthentic\nTraceable ","Trusted fresh and halal\nTraceable and responsible","Safe, trusted, natural\nCountry of Origin (Australian)\nThe best for children","Healthy & nutritious\nNatural\nBalanced diet for kids","Natural protein\nHealthy balanced diet\nEasy nutrition","Food that provides physical & mental vitality (= GENKI)\nEco-friendly (sustainability)","Natural goodness\nHealthy me & my family\nFree from chemicals","No additives\nNaturally raised on pasture\nNatural lean protein","Healthy me & my family\nBalanced diet\nNutrition","‘Goodness’ inside & outside\nHealth and fitness\nGreat taste","Sustainable and Ethical\nEnvironmental & animal welfare credentials\nFree from","Sustainable practice\nRecyclable/sustainable innovation\nLocalism","Ethical\nSustainable\nGuilt-free","Premium quality\nNatural\nQuality family time"," Premium quality\nMakes occasions special","Trust towards product quality & retailer/operator\nVersatile to use","Quality consistency\nEating quality attributes\nPremium","Premium quality\nSpecial occasions\n“Treat myself”","Luxury experience\nSensory indulgence\n","Special treat/a special occasion meal\nSuperior and indulgent taste experience","Luxury food experiences\nSensory indulgence\nImpressive to others","Premium quality and taste  Luxury  Superior meal","First class product\nUltra quality that is impressive to others","Quality time and quality meals  Special occasions  Sharing with family/friends","Quality meat for sharing & celebration occasions\nEnjoyment","More red meat choice\nWider variety\nUnique origin stories ","New experiences through food Exciting, unique experiences  Variety","New experiences through food\nMealtime excitement","Quality time and taste\nGifting and social gatherings\nBeef as a social tie","Enjoyment and happiness\nOutdoor activities with family & friends","Authentic, rare and unique (=KODAWARI) story/products\nInternational flavours","Special sharing occasions & celebrations\nFamily/friends gathering\nHolidays/Events","Dynamic, exciting, unique experiences\nLove for new things","A unique and authentic brand story\nNew/international flavours\nExperiment/Explore","Diversity\nVersatility\nNew flavours made easy","Quality suited to different occasions (good for everyday to premium)","Fast, easy meal solutions\nNo compromise on quality/health","Easy meal solutions\nQuality\nTime-saving  Variety","Convenient innovation\nSaves time\n‘Made for me’ (personalised)","Easy meal solutions\nNo compromise on quality/health","Convenience\nFast, easy meal solutions","Easy solutions for good meals\nConvenience with quality","Smart and convenient\nInnovative (i.e.recyclable)\nFit for purpose","Convenient meal solutions\nQuick and easy meals/recipes that is healthy/sustainable\nSnacking"]
[null,"Prime targets (key consumer profile)","Families and individuals in target cities","Young families, Older families","Individuals and families who have concerns about the safety and authenticity of the red meat available","Young families, expats & locals","All demographics (25 to 49 yo women are key decision makers)","Families with children and individuals in target cities","Families, health-conscious individuals, flexitarians and red meat reducers","10 to 65+yo seeking healthy and vitality in their everyday food","Young families, Older families,  \nOlder Millennials","Busy individuals and families who enjoy meat and seek to proactively support their health","Families with children\nConsumers concerned about health and a balanced diet","20 to 40 yo who are interested in fitness, older and health conscious consumers","Higher income individuals & families who enjoy meat but also concerned about sustainability","Millennials and older consumers with higher income & an interest in sustainability","Higher income individuals and families, flexitarians, red meat reducers and concerned about animal welfare and sustainability","Young families, expats & locals","Young families, Older families,  \nOlder Millennials","20 to 65+yo seeking tasty and familiar options for weekday meal","All","Consumers with higher income & who enjoy/appreciate quality meat","Top income individuals who frequently enjoy fine dining","Top 10% income decile\nIndividuals who seek a premium experience through meat","Income decile top 10% & over\nOlder Millennials","Individuals who enjoy the finer things","Ultra Rich’ high-net worth individuals (HH earning US$500K+)","Families and individuals in target cities","Millennials, families, locals & expats, tourists","Families and individuals who want more choice of red meat and variety in dishes and cuisines","Young adventurous consumers","Millennials, Young and Older families, locals & expats","All demographics – when getting together socially and sharing a meal","20 to 65+yo seeking enjoyment through food","Higher income 30 to 60+yo seeking quality and authentic experiences","Individuals and families who enjoy getting together to share meals and moments","Young and “young at heart” adventurous consumers","Multicultural consumers\nIndividuals who like trying new, authentic flavours and experimenting with food","Consumers with an overseas background\nConsumers looking for new and exciting flavours","Consumers seeking enjoyment and interaction with others through food","Young families, Older families,  \nOlder Millennials","Working mothers and busy individuals in target cities","1-2 person households\n20-30s students and workers\nBusy families","Millennials, Young and Older families, locals & expats","SINKS/DINKS\nFamilies with children\nBusy professionals","Busy families and individuals who want more easy but also quality meal solutions ","20 to 65+yo seeking smart, easy, everyday food/meal solutions","Individuals and families who are time poor and seek easy solutions rather than cooking from scratch"]
["Channel Focus","Retail","$ Mid to high-end modern retail","$ Mid to high-end including online","Supermarkets, hypermarkets, online retail, butchers","Mid to high-end","$ All retail, including online","$ Mid to high-end modern retail","Supermarkets, hypermarkets, online retail, butchers","$ All retail","Mid to high-end, including online","$ Premium supermarkets and specialist organic/health stores","Supermarkets, online and premium specialists","All retail, including online","$ Specialist organic/health stores and premium supermarkets\nOnline - information","Selected ranges within mainstream retail and online. Organic and health stores","High-end retailers (butchers, delis, supermarkets, online) ","Mid- to high-end","Mid- to high-end, including online","Mid to high-end, including convenience stores","Supermarkets, hypermarkets, discounters, online, butchers ","$ Supermarkets, online, specialists and butchers","High-end butchers, delis, supermarkets, online retail","Premium supermarkets, butchers and online offerings","High-end retail, including online","High-end retail and boutique butcher shops",null,"High-end","High-end","Supermarkets, hypermarkets, discounters, online, butchers ","Retail with non-mainstream imported prodcuts ","High-end","Retail with a focus on gifting and home parties","Casual to mid/high-end","Premium/specialised meat retail","Warehouse, supermarkets and specialist butchers","Retail with a focus on experimental and out of the ordinary occasions","Warehouse , supermarkets, specialist stores and online","Supermarkets including online and butchers",null,"Mid- to high-end retail and e-retail","$ High-end retail","All retail, including online","High-end and online","$ Supermarkets and online","Online retail, discounters, express supermarkets/mini-marts, convenience store, supermarkets, hypermarkets ","$ Supermarkets, convenience stores and online","$ Generic supermarkets, warehouse and online"]
[null,"Foodservice","Mid to high-end","Some selected foodservice","Mid- and high-end restaurants, large QSR chains","Mid to high-end","Casual","Mid to high-end","Full-service restaurants with health-related concepts","Fast food and family restaurants, meat bistros","Mid to high-end","QSR - specialists (organic/natural) Some mid-range chains","Specialist FS caterers and meal delivery specialists","Korean BBQ restaurants, steakhouses and casual","Select range across casual to high-end foodservice","Selected range across causal to mid-level foodservice and meal delivery specialists","Restaurants with health/ wellness/ sustainability-related concepts","Mid- to high-end","Mid- to high-end","Casual to mid/high-end","Mid-tier pub chains, gastropubs, steakhouse chains, FSR all tiers","High-end restaurants/steakhouses","Michelin star, 5-star hotels, private clubs, independent high-end full-service restaurants ","$ 5-star hotels and premium steakhouses\nQSR to mid-ranage","$ High-end (fine dining venues and 5-star hotels)","$ High-end foodservice and hotels","$ Michelin Star / fine dining venues and 5-star hotels","Mid to high-end","Mid to high-end\n","Full-service restaurants and casual dining, themed venues, QSR","$ QSR, High-end trendy foodservice","Mid to high-end\n","$ Casual and non-Hanwoo beef restaurants","QSR to mid/high-end","$ Mid to high-end","$ QSR to mid-end","$ Casual to high-end with a focus on modern, trendy, international cuisines","QSR, meal delivery and memberships","Mid-range QSR/FSR, independents and chains, specialist caterers","$ QSR (high $ items) and mid to higher-end venues (e.g. 4-star hotels)","$ Food delivery specialists (including full-service restaurants)","Foodservice delivery","Casual ","High-end meal delivery","Meal kit delivery","Meal home delivery, online foodservice, aged care","Foodservice including food delivery and meal kit services","Specialist caterers, meal delivery"]
[null,"Important to note","Halal requirement: Indonesia, Malaysia","HGP free requirement",null,"Halal requirement",null,"Halal requirement: Indonesia, Malaysia",null,null,"HGP free requirement",null,null,null,null,null,null,"Halal requirement","HGP free requirement",null,null,null,null,null,"HGP free requirement","Halal requirement: Indonesia, Malaysia","Halal requirement","Halal requirement: Indonesia, Malaysia","Halal requirement",null,"Halal requirement: Indonesia, Malaysia","Halal requirement",null,null,null,null,null,null,null,null,"HGP free requirement","Halal requirement: Indonesia, Malaysia",null,"Halal requirement"]

{"sheet":"Segment","index":2,"n_rows":22,"n_cols":3,"rows_kept":22,"cut":false,"hidden":false,"merged":[]}
["Red meat segment","Segment - sub group","Description"]
["BEEF - Meat type","Grassfed","Grassfed', N'Includes pasture fed, certified grassfed"]
["BEEF - Meat type","Grainfed","Grainfed', N'Beef from cattle finished at feedlot – includes GFYG and GFF"]
["BEEF - Breed","Angus","Product called out as Angus breed"]
["BEEF - Breed","Wagyu","Includes F1 and above"]
["SHEEP","Lamb"]
["SHEEP","Mutton"]
["Provenance","Has a unique, authentic brand story to tell","Brand has unique and authentic value proposition that commonly attract chefs and food specialists as a ‘point of difference’"]
["\"Free-from\"/ production claims","HGP free","Cattle have not ever been treated with hormones / growth promotants"]
["\"Free-from\"/ production claims","Antibiotics free","Cattle have not ever been treated with antibiotics"]
["\"Free-from\"/ production claims","GMO feed free","Cattle have not ever been fed GMO feed"]
["\"Free-from\"/ production claims","Organic","Cattle have been raised in accordance with the National Standard for Organic and Bio-dynamic produce, and certified organic"]
["\"Free-from\"/ production claims","Sustainable practice claim","Sustainable credentials such as Carbon Neutrality, or/and sustainable practices including animal welfare, protection of environment and resources, recycling and plastic waste reduction"]
["Quality and consistency","Good for everyday or 'a little bit special'","Consistent quality product deemed suitable for:\n- Weekday meals / everyday use, OR\n- Weekend meals / better-than-everyday occasions\ne.g. MSA 3 and 4 star"]
["Quality and consistency","Premium quality","Consistent, high quality product deemed suitable for:\n- Special and memorable occasions\n- Sold or served at premium retail/restaurants\ne.g. MSA 4 and 5 star"]
["Quality and consistency","Beef is lean/BMS 0-2","Beef has little to no visible fat – Beef Marbling Score 0-2"]
["Quality and consistency","BMS 3-4","Beef Marbling Score 3 to 4"]
["Quality and consistency","BMS 5-8","Beef Marbling Score 5 to 8"]
["Quality and consistency","BMS 9+","Beef Marbling Score 9 or above"]
["Ininovation/packaging","Innovation - supply chain","Innovation - supply chain', N'Brand incorporates supply chain innovation (integrity, block chain, antifraud/tampering technology, packaging solutions, etc)"]
["Ininovation/packaging","Innovation - recyclable/sustainable","Innovation - recyclable/sustainable', N'Brand incorporates logistics or/and packaging solution that is sustainable or/and recyclable"]
["Ininovation/packaging","Innovation - convenience","Brand incorporates convenient solutions for customers/consumers such as value adding, portion control or other functional benefits"]

{"sheet":"CALCULATION","index":3,"n_rows":33,"n_cols":49,"rows_kept":33,"cut":false,"hidden":false,"merged":[]}
[null,null,{"$f":"'INPUT SCORE'!C28","v":"Peace of mind"},{"$f":"'INPUT SCORE'!D28","v":"Peace of mind"},{"$f":"'INPUT SCORE'!E28","v":"Peace of mind"},{"$f":"'INPUT SCORE'!F28","v":"Peace of mind"},{"$f":"'INPUT SCORE'!G28","v":"Australian Good Nature"},{"$f":"'INPUT SCORE'!H28","v":"Best for me/my family"},{"$f":"'INPUT SCORE'!I28","v":"Natural goodness"},{"$f":"'INPUT SCORE'!J28","v":"GENKI for life"},{"$f":"'INPUT SCORE'!K28","v":"Live better"},{"$f":"'INPUT SCORE'!L28","v":"Eat Better, Feel Better"},{"$f":"'INPUT SCORE'!M28","v":"Healthy you"},{"$f":"'INPUT SCORE'!N28","v":"Taste good, feel good"},{"$f":"'INPUT SCORE'!O28","v":"Tell me you care"},{"$f":"'INPUT SCORE'!P28","v":"I care"},{"$f":"'INPUT SCORE'!Q28","v":"Tell me you care"},{"$f":"'INPUT SCORE'!R28","v":"Simply the best"},{"$f":"'INPUT SCORE'!S28","v":"Simply the best"},{"$f":"'INPUT SCORE'!T28","v":"Trust the Taste"},{"$f":"'INPUT SCORE'!U28","v":"Best in class"},{"$f":"'INPUT SCORE'!AE28","v":"Discover Delicious"},{"$f":"'INPUT SCORE'!V28","v":"Superior Choice"},{"$f":"'INPUT SCORE'!W28","v":"Ultimate experience"},{"$f":"'INPUT SCORE'!X28","v":"Ideal Indulgence"},{"$f":"'INPUT SCORE'!Y28","v":"Ultimate experience"},{"$f":"'INPUT SCORE'!Z28","v":"Taste the Difference"},{"$f":"'INPUT SCORE'!AA28","v":"Ultimate experience"},{"$f":"'INPUT SCORE'!AB28","v":"Let's get together"},{"$f":"'INPUT SCORE'!AC28","v":"Let's get together"},{"$f":"'INPUT SCORE'!AD28","v":"New and Different"},{"$f":"'INPUT SCORE'!AF28","v":"New & different"},{"$f":"'INPUT SCORE'!AG28","v":"Together, more delicious"},{"$f":"'INPUT SCORE'!AH28","v":"Happy food, happy life"},{"$f":"'INPUT SCORE'!AI28","v":"My KODAWARI story"},{"$f":"'INPUT SCORE'!AJ28","v":"Make it a moment"},{"$f":"'INPUT SCORE'!AK28","v":"Taste adventure"},{"$f":"'INPUT SCORE'!AL28","v":"Variety - the spice of life"},{"$f":"'INPUT SCORE'!AM28","v":"Modern Australia"},{"$f":"'INPUT SCORE'!AN28","v":"Pure Enjoyment"},{"$f":"'INPUT SCORE'!AO28","v":"Make life easier"},{"$f":"'INPUT SCORE'!AP28","v":"Make life easier"},{"$f":"'INPUT SCORE'!AQ28","v":"Smart, quick and easy"},{"$f":"'INPUT SCORE'!AR28","v":"Make life easier"},{"$f":"'INPUT SCORE'!AS28","v":"Easy everyday"},{"$f":"'INPUT SCORE'!AT28","v":"Easy everyday"},{"$f":"'INPUT SCORE'!AU28","v":"Smart & Easy"},{"$f":"'INPUT SCORE'!AV28","v":"Make my life easier"},"Growth Driver"]
[null,null,{"$f":"'INPUT SCORE'!C27","v":"SEA"},{"$f":"'INPUT SCORE'!D27","v":"China"},{"$f":"'INPUT SCORE'!E27","v":"UK"},{"$f":"'INPUT SCORE'!F27","v":"MENA"},{"$f":"'INPUT SCORE'!G27","v":"Korea"},{"$f":"'INPUT SCORE'!H27","v":"SEA"},{"$f":"'INPUT SCORE'!I27","v":"UK"},{"$f":"'INPUT SCORE'!J27","v":"Japan"},{"$f":"'INPUT SCORE'!K27","v":"China"},{"$f":"'INPUT SCORE'!L27","v":"US"},{"$f":"'INPUT SCORE'!M27","v":"AUS"},{"$f":"'INPUT SCORE'!N27","v":"Korea"},{"$f":"'INPUT SCORE'!O27","v":"US"},{"$f":"'INPUT SCORE'!P27","v":"AUS"},{"$f":"'INPUT SCORE'!Q27","v":"UK"},{"$f":"'INPUT SCORE'!R27","v":"MENA"},{"$f":"'INPUT SCORE'!S27","v":"China"},{"$f":"'INPUT SCORE'!T27","v":"Japan"},{"$f":"'INPUT SCORE'!U27","v":"UK"},{"$f":"'INPUT SCORE'!AE27","v":"SEA"},{"$f":"'INPUT SCORE'!V27","v":"AUS"},{"$f":"'INPUT SCORE'!W27","v":"UK"},{"$f":"'INPUT SCORE'!X27","v":"US"},{"$f":"'INPUT SCORE'!Y27","v":"China"},{"$f":"'INPUT SCORE'!Z27","v":"SEA"},{"$f":"'INPUT SCORE'!AA27","v":"MENA"},{"$f":"'INPUT SCORE'!AB27","v":"SEA"},{"$f":"'INPUT SCORE'!AC27","v":"MENA"},{"$f":"'INPUT SCORE'!AD27","v":"UK"},{"$f":"'INPUT SCORE'!AF27","v":"MENA"},{"$f":"'INPUT SCORE'!AG27","v":"Korea"},{"$f":"'INPUT SCORE'!AH27","v":"Japan"},{"$f":"'INPUT SCORE'!AI27","v":"Japan"},{"$f":"'INPUT SCORE'!AJ27","v":"US"},{"$f":"'INPUT SCORE'!AK27","v":"Korea"},{"$f":"'INPUT SCORE'!AL27","v":"US"},{"$f":"'INPUT SCORE'!AM27","v":"AUS"},{"$f":"'INPUT SCORE'!AN27","v":"AUS"},{"$f":"'INPUT SCORE'!AO27","v":"China"},{"$f":"'INPUT SCORE'!AP27","v":"SEA"},{"$f":"'INPUT SCORE'!AQ27","v":"Korea"},{"$f":"'INPUT SCORE'!AR27","v":"MENA"},{"$f":"'INPUT SCORE'!AS27","v":"AUS"},{"$f":"'INPUT SCORE'!AT27","v":"UK"},{"$f":"'INPUT SCORE'!AU27","v":"Japan"},{"$f":"'INPUT SCORE'!AV27","v":"US"},"Country/market"]
["Red meat segment","Segment - sub group",null,null,null,null,null,null,null,null,null,null,null,null,null," "," ",null,null,null,null,null," ",null,null,null,null,null,null,null,null,null,null,null,null,null," ",null,null,null,null,null,null,null,null,null," "]
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[]
[null,"Total score",{"$f":"SUM(C4:C24)","v":0},0,{"$f":"SUM(E4:E24)","v":0},0,0,0,{"$f":"SUM(I4:I24)","v":0},0,0,0,0,0,0,0,{"$f":"SUM(Q4:Q24)","v":0},0,0,0,{"$f":"SUM(U4:U24)","v":0},0,0,{"$f":"SUM(X4:X24)","v":0},0,0,0,0,0,0,{"$f":"SUM(AE4:AE24)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AT4:AT24)","v":0},0,0]
[null,"Highest score",{"$f":"MAX(C4:C24)","v":0},0,{"$f":"MAX(E4:E24)","v":0},0,0,0,{"$f":"MAX(I4:I24)","v":0},0,0,0,0,0,0,0,{"$f":"MAX(Q4:Q24)","v":0},0,0,0,{"$f":"MAX(U4:U24)","v":0},0,0,{"$f":"MAX(X4:X24)","v":0},0,0,0,0,0,0,{"$f":"MAX(AE4:AE24)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"MAX(AT4:AT24)","v":0},0,0]
[null,"First rank",{"$f":"_xlfn.RANK.EQ(C26,$C$26:$AV$26,0)","v":1},{"$f":"_xlfn.RANK.EQ(D26,$C$26:$AV$26,0)","v":1},{"$f":"_xlfn.RANK.EQ(E26,$C$26:$AV$26,0)","v":1},1,1,1,{"$f":"_xlfn.RANK.EQ(I26,$C$26:$AV$26,0)","v":1},1,1,1,1,1,1,1,{"$f":"_xlfn.RANK.EQ(Q26,$C$26:$AV$26,0)","v":1},1,1,1,{"$f":"_xlfn.RANK.EQ(U26,$C$26:$AV$26,0)","v":1},1,1,{"$f":"_xlfn.RANK.EQ(X26,$C$26:$AV$26,0)","v":1},1,1,1,1,1,1,{"$f":"_xlfn.RANK.EQ(AE26,$C$26:$AV$26,0)","v":1},1,1,1,1,1,1,1,1,1,1,1,1,1,1,{"$f":"_xlfn.RANK.EQ(AT26,$C$26:$AV$26,0)","v":1},1,1]
[null,"Second rank",{"$f":"_xlfn.RANK.EQ(C26,$C$26:$AV$26,0)+COUNTIF($C$28:C28,C28)-1","v":1},{"$f":"_xlfn.RANK.EQ(D26,$C$26:$AV$26,0)+COUNTIF($C$28:D28,D28)-1","v":2},{"$f":"_xlfn.RANK.EQ(E26,$C$26:$AV$26,0)+COUNTIF($C$28:E28,E28)-1","v":3},{"$f":"_xlfn.RANK.EQ(F26,$C$26:$AV$26,0)+COUNTIF($C$28:F28,F28)-1","v":4},{"$f":"_xlfn.RANK.EQ(G26,$C$26:$AV$26,0)+COUNTIF($C$28:G28,G28)-1","v":5},{"$f":"_xlfn.RANK.EQ(H26,$C$26:$AV$26,0)+COUNTIF($C$28:H28,H28)-1","v":6},{"$f":"_xlfn.RANK.EQ(I26,$C$26:$AV$26,0)+COUNTIF($C$28:I28,I28)-1","v":7},{"$f":"_xlfn.RANK.EQ(J26,$C$26:$AV$26,0)+COUNTIF($C$28:J28,J28)-1","v":8},{"$f":"_xlfn.RANK.EQ(K26,$C$26:$AV$26,0)+COUNTIF($C$28:K28,K28)-1","v":9},{"$f":"_xlfn.RANK.EQ(L26,$C$26:$AV$26,0)+COUNTIF($C$28:L28,L28)-1","v":10},{"$f":"_xlfn.RANK.EQ(M26,$C$26:$AV$26,0)+COUNTIF($C$28:M28,M28)-1","v":11},{"$f":"_xlfn.RANK.EQ(N26,$C$26:$AV$26,0)+COUNTIF($C$28:N28,N28)-1","v":12},{"$f":"_xlfn.RANK.EQ(O26,$C$26:$AV$26,0)+COUNTIF($C$28:O28,O28)-1","v":13},{"$f":"_xlfn.RANK.EQ(P26,$C$26:$AV$26,0)+COUNTIF($C$28:P28,P28)-1","v":14},{"$f":"_xlfn.RANK.EQ(Q26,$C$26:$AV$26,0)+COUNTIF($C$28:Q28,Q28)-1","v":15},{"$f":"_xlfn.RANK.EQ(R26,$C$26:$AV$26,0)+COUNTIF($C$28:R28,R28)-1","v":16},{"$f":"_xlfn.RANK.EQ(S26,$C$26:$AV$26,0)+COUNTIF($C$28:S28,S28)-1","v":17},{"$f":"_xlfn.RANK.EQ(T26,$C$26:$AV$26,0)+COUNTIF($C$28:T28,T28)-1","v":18},{"$f":"_xlfn.RANK.EQ(U26,$C$26:$AV$26,0)+COUNTIF($C$28:U28,U28)-1","v":19},{"$f":"_xlfn.RANK.EQ(V26,$C$26:$AV$26,0)+COUNTIF($C$28:V28,V28)-1","v":20},{"$f":"_xlfn.RANK.EQ(W26,$C$26:$AV$26,0)+COUNTIF($C$28:W28,W28)-1","v":21},{"$f":"_xlfn.RANK.EQ(X26,$C$26:$AV$26,0)+COUNTIF($C$28:X28,X28)-1","v":22},{"$f":"_xlfn.RANK.EQ(Y26,$C$26:$AV$26,0)+COUNTIF($C$28:Y28,Y28)-1","v":23},{"$f":"_xlfn.RANK.EQ(Z26,$C$26:$AV$26,0)+COUNTIF($C$28:Z28,Z28)-1","v":24},{"$f":"_xlfn.RANK.EQ(AA26,$C$26:$AV$26,0)+COUNTIF($C$28:AA28,AA28)-1","v":25},{"$f":"_xlfn.RANK.EQ(AB26,$C$26:$AV$26,0)+COUNTIF($C$28:AB28,AB28)-1","v":26},{"$f":"_xlfn.RANK.EQ(AC26,$C$26:$AV$26,0)+COUNTIF($C$28:AC28,AC28)-1","v":27},{"$f":"_xlfn.RANK.EQ(AD26,$C$26:$AV$26,0)+COUNTIF($C$28:AD28,AD28)-1","v":28},{"$f":"_xlfn.RANK.EQ(AE26,$C$26:$AV$26,0)+COUNTIF($C$28:AE28,AE28)-1","v":29},{"$f":"_xlfn.RANK.EQ(AF26,$C$26:$AV$26,0)+COUNTIF($C$28:AF28,AF28)-1","v":30},{"$f":"_xlfn.RANK.EQ(AG26,$C$26:$AV$26,0)+COUNTIF($C$28:AG28,AG28)-1","v":31},{"$f":"_xlfn.RANK.EQ(AH26,$C$26:$AV$26,0)+COUNTIF($C$28:AH28,AH28)-1","v":32},{"$f":"_xlfn.RANK.EQ(AI26,$C$26:$AV$26,0)+COUNTIF($C$28:AI28,AI28)-1","v":33},{"$f":"_xlfn.RANK.EQ(AJ26,$C$26:$AV$26,0)+COUNTIF($C$28:AJ28,AJ28)-1","v":34},{"$f":"_xlfn.RANK.EQ(AK26,$C$26:$AV$26,0)+COUNTIF($C$28:AK28,AK28)-1","v":35},{"$f":"_xlfn.RANK.EQ(AL26,$C$26:$AV$26,0)+COUNTIF($C$28:AL28,AL28)-1","v":36},{"$f":"_xlfn.RANK.EQ(AM26,$C$26:$AV$26,0)+COUNTIF($C$28:AM28,AM28)-1","v":37},{"$f":"_xlfn.RANK.EQ(AN26,$C$26:$AV$26,0)+COUNTIF($C$28:AN28,AN28)-1","v":38},{"$f":"_xlfn.RANK.EQ(AO26,$C$26:$AV$26,0)+COUNTIF($C$28:AO28,AO28)-1","v":39},{"$f":"_xlfn.RANK.EQ(AP26,$C$26:$AV$26,0)+COUNTIF($C$28:AP28,AP28)-1","v":40},{"$f":"_xlfn.RANK.EQ(AQ26,$C$26:$AV$26,0)+COUNTIF($C$28:AQ28,AQ28)-1","v":41},{"$f":"_xlfn.RANK.EQ(AR26,$C$26:$AV$26,0)+COUNTIF($C$28:AR28,AR28)-1","v":42},{"$f":"_xlfn.RANK.EQ(AS26,$C$26:$AV$26,0)+COUNTIF($C$28:AS28,AS28)-1","v":43},{"$f":"_xlfn.RANK.EQ(AT26,$C$26:$AV$26,0)+COUNTIF($C$28:AT28,AT28)-1","v":44},{"$f":"_xlfn.RANK.EQ(AU26,$C$26:$AV$26,0)+COUNTIF($C$28:AU28,AU28)-1","v":45},{"$f":"_xlfn.RANK.EQ(AV26,$C$26:$AV$26,0)+COUNTIF($C$28:AV28,AV28)-1","v":46}]
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["Not Applicable","Market",{"$f":"C2","v":"SEA"},{"$f":"D2","v":"China"},{"$f":"E2","v":"UK"},"MENA","Korea","SEA",{"$f":"I2","v":"UK"},"Japan","China","US","AUS","Korea","US","AUS",{"$f":"Q2","v":"UK"},"MENA","China","Japan",{"$f":"U2","v":"UK"},"SEA","AUS",{"$f":"X2","v":"UK"},"US","China","SEA","MENA","SEA","MENA",{"$f":"AE2","v":"UK"},"MENA","Korea","Japan","Japan","US","Korea","US","AUS","AUS","China","SEA","Korea","MENA","AUS",{"$f":"AT2","v":"UK"},"Japan","US"]
["Have Attribute"]
["Defining factor"]

{"sheet":"Key differences","index":4,"n_rows":5,"n_cols":6,"rows_kept":5,"cut":false,"hidden":false,"merged":[[2,0,3,0],[4,0,5,0],[1,0,1,5]]}
[]
["Key differences to capture"]
["China","Peace of mind","Simply the best","Live better","Ultimate experience","Bring it to me"]
[null,"being australian is not enough. Proove that you are sustainable and a responsible product",null,"overall health - body and mind, improved quality of life. Living better more significant driver of purchase behaviour, lifestyle driven driver now. Body mind soul nourishment"]
["MENA","Peace of mind","Simply the best","New and different","Ulitmate experience","Make life easier"]